Making the Right Marketing Management Decisions for a Sustainable, Competitive Future - "Advertising Your Small Business"
Whether you are a new business or have been around for awhile, the ever-changing world of marketing is quickly evolving, offering businesses many options in brand development. However, it can be hard to determine what marketing strategies are needed for a sustainable success. The varied marketing channels available mean opportunity-but how to seize the opportunity may be challenging.
During this two hour, highly interactive workshop, we will talk about how to define and develop the local brand for small-medium businesses (for profit and non-profit) using cross-marketing platforms.
Lets look at:
Development of your brand - marketing strategy
The latest in traditional media options as well as utilizing the emerging social media networks
Increasing market share and consumer engagement with your brand
How to develop those strategies that will build long-term costumer relations with your brand
Other sub-topics such as co-op advertising, assessing the right media platforms for the desired strategies, proper frequency, market presence, how to utilize media (including Social Network Sites) for brand development, and measurement of results
Workshop offered by Sabrina Pack, Regional Operations Manager of SkyWest Media, LLC, and marketing and management instructor at Western New Mexico University-Alamogordo for over 10 years. Sabrina Pack will share her passion and knowledge for good marketing decisions and the latest in brand transformation strategies to help launch or establish more strongly your local brand. For more than 25 years, Sabrina Pack has been involved in marketing and now is in the process of completing of her doctorate from Grand Canyon University (DBA) in management with focus on marketing and branding. Bringing the latest to her clients, students, and workshop participants, this fun and interactive clinic will allow you to learn about the world of marketing with new insights.
Date and Time
Tuesday May 24, 2016 5:30 PM - 7:30 PM MDT
Tuesday - May 24, event begins at 5:30-7:30
Location
Watts Hall 112 500 18th Street (at the corner of Swan Street and Highway 180) located in Silver City, New Mexico